Welcome to Heart of the Shires

The Heart of the Shires is a Northamptonshire shopping village is a unique retail outlet in Northamptonshire that offers shopping without the stress. We are open seven days a week from 10am until 5pm. If you are looking for a relaxed shopping environment in the heart of the Northamptonshire countryside then the Heart of the Shires Shopping Village offers a wide range of independent retailers for you to choose from.

Shopping Heaven From 1867

Set around a Victorian courtyard, The Heart of the Shires Shopping Village offers a selection of individual shops with character. From kitchenware to bridal couture, antiques and collectibles, clothing, tasty treats, gifts, watches, home furnishing and gardenware. Complete with a photographic studio too there really is something for everyone at Heart of the Shires with elegant gift solutions as well as Darlington’s, our popular licensed restaurant and tea room.

There’s also plenty to pamper yourself including a beauty salon and hairdressers – and you can now pamper your pets too!

The Latest News From Heart of the Shires

heart of the shires watch shop
Sale on – with Seamaster and Omega
It’s OMG for Omega watches at The Watch Boutique at Heart of the Shires Shopping Village, Northampton with this stunning Omega Seamaster 300M Professional
Read more.
dog groomer rugby
Love is in the Air
It’s the month of love and you really loved the last trio of cute canines immaculately groomed and trimmed by
Read more.
Heart of the Shires Reviews
What You Have Told Us…
Last month, once again, we have received some lovely comments from visitors. Here’s a small sample…
Read more.
heart of the shires fashion
Fashion Shows at House of Carillon
Ladies please join us for a glass of ‘bubbles’ whilst you view the Fabulous Spring 2019 Collections from House of Carillon.
Read more.
original artwork Heart of the Shires
Original Art at Simply Salvaged
Simply Salvaged welcome new trader Sadie and Sid Arts.
Read more.

What to Expect


A warm welcome
Unique Victorian setting
Individual shops with real character

Free parking for all
A relaxed shopping environment
Items not available on the high street

Free Wi-Fi for all our customers
Avoid the city centre crush
Countryside location

How To Find Us

We are located just off the A5 between Whilton and Weedon. Click HERE for a map and directions.
Please click HERE for disabled access.

Our Retailers

Click on the pictures below for more details on our individual retailers.


Click on the icons below for the individual Facebook accounts of our Retailers:

The Heart of the Shires shopping village