Welcome to Heart of the Shires

The Heart of the Shires is a shopping village outlet on the Northamptonshire/Warwickshire border that offers individual, independent retailers with real character and shopping without the stress. We are open seven days a week from 10am until 5pm. .

Shopping Heaven From 1867

Set around a Victorian courtyard, The Heart of the Shires Shopping Village offers a selection of individual shops with character. From kitchenware to bridal couture, antiques and collectibles, clothing, tasty treats, gifts, watches, home furnishing and gardenware. Complete with a photographic studio too there really is something for everyone at Heart of the Shires for elegant gift solutions as well as Darlington’s, our popular licensed restaurant and tea room.

There’s also plenty to pamper yourself including a beauty salon and hairdressers!

Important NEWS Regarding Roadworks/Road Closures on the A5 Please click here for the latest details on roadworks.

The Latest News From Heart of the Shires

independent retailers Northamptonshire
Merry Christmas
Independent retailers offer choice, diversity of product and service, tradition, as well as innovation, and a more personal service to
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Heart of the Shires
Win Our Hamper
On a day, it seems, only half the population are happy, we have good news for everyone!
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Christmas at Heart of the Shires
Christmas at Heart of the Shires
Heart of the Shires Shopping Village is set around a 150 year old Victorian courtyard and offers a selection of
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traditional christmas
A Victorian Christmas
O Come ye, come ye to an extra special free event at Heart of the Shires this Christmas.
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Frozen themed event free
Let’s All Go
You told us you loved it, some of you said you couldn’t make it – so we are doing it
Read more.

What to Expect


A warm welcome
Unique Victorian setting
Individual shops with real character

Free parking for all
A relaxed shopping environment
Items not available on the high street

Free Wi-Fi for all our customers
Avoid the city centre crush
Countryside location

How To Find Us

We are located just off the A5 between Whilton and Weedon. Click HERE for a map and directions.
Please click HERE for disabled access.

Our Retailers

Click on the pictures below for more details on our individual retailers.

Click on the icons below for the individual Facebook accounts of our Retailers:

The Heart of the Shires shopping village