Welcome to Heart of the Shires

The Heart of the Shires is a Northamptonshire shopping village is a unique retail outlet in Northamptonshire that offers shopping without the stress. We are open seven days a week from 10am until 5pm. If you are looking for a relaxed shopping environment in the heart of the Northamptonshire countryside then the Heart of the Shires Shopping Village offers a wide range of independent retailers for you to choose from.

Shopping Heaven From 1867

Set around a Victorian courtyard, The Heart of the Shires Shopping Village offers a selection of individual shops with character. From kitchenware to bridal couture, antiques and collectibles, clothing, tasty treats, gifts, watches, home furnishing and gardenware. Complete with a photographic studio too there really is something for everyone at Heart of the Shires with elegant gift solutions as well as Darlington’s, our popular licensed restaurant and tea room.

There’s also plenty to pamper yourself including a beauty salon and hairdressers!

Important NEWS Regarding Roadworks/Road Closures on the A5 Please click here for the latest details on roadworks.

The Latest News From Heart of the Shires

hair salon daventry
Amazing Hair Transformations at Flutterbyes
COLOUR • CORRECTION • TRANSFORMATION Wow! What an AMAZING transformation by Dionne Edwards at Flutterbyes here at Heart of the Shires.
Read more.
Mrs Tillys Fudge
Fabulous Fudge
Fabulous Fudge at the Sweet Shop, here at Heart of the Shires.
Read more.
Heart of the shires cafe
More Tea?
Always popular, always a pleasure – that’s Darlington’s Tea Room here at Heart of the Shires. Perhaps there’s just enough
Read more.
northamptonshire interior design
Over the Moon
This beautifully warm, wool throw from Texture Interiors, here at Heart of the Shires is the perfect solution, to keep
Read more.
wedding shop brackley
2020 Wedding?
A stunning Boho sheath-style wedding dress and train in stretch crepe complete with a Bateau neckline with short lace sleeves
Read more.

What to Expect


A warm welcome
Unique Victorian setting
Individual shops with real character

Free parking for all
A relaxed shopping environment
Items not available on the high street

Free Wi-Fi for all our customers
Avoid the city centre crush
Countryside location

How To Find Us

We are located just off the A5 between Whilton and Weedon. Click HERE for a map and directions.
Please click HERE for disabled access.

Our Retailers

Click on the pictures below for more details on our individual retailers.


Click on the icons below for the individual Facebook accounts of our Retailers:

The Heart of the Shires shopping village