Welcome to Heart of the Shires

The Heart of the Shires is a shopping village outlet on the Northamptonshire/Warwickshire border that offers individual, independent retailers with real character and shopping without the stress. We are open seven days a week from 10am until 5pm. .

Shopping Heaven From 1867

Set around a Victorian courtyard, The Heart of the Shires Shopping Village offers a selection of individual shops with character. From kitchenware to bridal couture, antiques and collectibles, clothing, tasty treats, gifts, watches, home furnishing and gardenware. Complete with a photographic studio too there really is something for everyone at Heart of the Shires for elegant gift solutions as well as Darlington’s, our popular licensed restaurant and tea room.

There’s also plenty to pamper yourself including a beauty salon and hairdressers!

Important NEWS Regarding Roadworks/Road Closures on the A5 Please click here for the latest details on roadworks.

The Latest News From Heart of the Shires

heart of the shires reviews
Your Reviews
On such a dull Monday morning, here’s the latest reviews to brighten the spirits. When was your most recent trip
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shopping northamptonshire
If high street shopping was like online shopping
We couldn’t resist in sharing this from the BBC. Just imagine… if high street shopping was like online shopping.
Read more.
Inspired by Nature
Original designs inspired by ​nature, that’s the Sadie and Sid ethos, available now at Simply Salvaged here at Heart of
Read more.
rolex skydweller
Rolex Skydweller at The Watch Boutique
A stunning 2020 Rolex Sky Dweller – full set, unworn and available now at the Watch Boutique, here at Heart
Read more.
Great Dane
Perfect Pups
Do you have the perfect pup, the most photogenic pooch or just the cheekiest characters just like this pair of
Read more.

What to Expect


A warm welcome
Unique Victorian setting
Individual shops with real character

Free parking for all
A relaxed shopping environment
Items not available on the high street

Free Wi-Fi for all our customers
Avoid the city centre crush
Countryside location

How To Find Us

We are located just off the A5 between Whilton and Weedon. Click HERE for a map and directions.
Please click HERE for disabled access.

Our Retailers

Click on the pictures below for more details on our individual retailers.

Click on the icons below for the individual Facebook accounts of our Retailers:

The Heart of the Shires shopping village