Welcome to Heart of the Shires

The Heart of the Shires is a Northamptonshire shopping village is a unique retail outlet in Northamptonshire that offers shopping without the stress. We are open seven days a week from 10am until 5pm. If you are looking for a relaxed shopping environment in the heart of the Northamptonshire countryside then the Heart of the Shires Shopping Village offers a wide range of independent retailers for you to choose from.

Shopping Heaven From 1867

Set around a Victorian courtyard, The Heart of the Shires Shopping Village offers a selection of individual shops with character. From kitchenware to bridal couture, antiques and collectibles, clothing, tasty treats, gifts, watches, home furnishing and gardenware. Complete with a photographic studio too there really is something for everyone at Heart of the Shires with elegant gift solutions as well as Darlington’s, our popular licensed restaurant and tea room.

There’s also plenty to pamper yourself including a beauty salon and hairdressers – and you can now pamper your pets too!

The Latest News From Heart of the Shires

Jessica ZenSpa pedicure northamptonshire
A Treat of a Treatment
Pour La Femme current treatment of the month is their Jessica Zen Spa pedicure in their all singing and dancing
Read more.
dog groomer rugby
It’s Lip-Smackingly Good!
We are almost there – the weekend is almost upon us and with Spring just around the corner (officially starting
Read more.
Parker Knoll northamptonshire
Texture’s Terrier Tester
Airedale Approved! The lovely Airedale Basil definitely knows a good sofa when he sees one – in fact, Texture Interiors perhaps should
Read more.
rolex datejust Northampton
Rolex DateJust – Yes, Just In
New and Pre-loved watches at a fair price at the Watch Boutique at Heart of the Shires including this stunning iconic
Read more.
barbour northamptonshire
Barbour at Heart of the Shires
The fresh new Barbour Coastal Collection is now out in store at Dressage and Country Clothing​ here at Heart of
Read more.

What to Expect


A warm welcome
Unique Victorian setting
Individual shops with real character

Free parking for all
A relaxed shopping environment
Items not available on the high street

Free Wi-Fi for all our customers
Avoid the city centre crush
Countryside location

How To Find Us

We are located just off the A5 between Whilton and Weedon. Click HERE for a map and directions.
Please click HERE for disabled access.

Our Retailers

Click on the pictures below for more details on our individual retailers.


Click on the icons below for the individual Facebook accounts of our Retailers:

The Heart of the Shires shopping village