Welcome to Heart of the Shires

The Heart of the Shires is a Northamptonshire shopping village is a unique retail outlet in Northamptonshire that offers shopping without the stress. We are open seven days a week from 10am until 5pm. If you are looking for a relaxed shopping environment in the heart of the Northamptonshire countryside then the Heart of the Shires Shopping Village offers a wide range of independent retailers for you to choose from.

Shopping Heaven From 1867

Set around a Victorian courtyard, The Heart of the Shires Shopping Village offers a selection of individual shops with character. From kitchenware to bridal couture, antiques and collectibles, clothing, tasty treats, gifts, watches, home furnishing and gardenware. Complete with a photographic studio too there really is something for everyone at Heart of the Shires with elegant gift solutions as well as Darlington’s, our popular licensed restaurant and tea room.

There’s also plenty to pamper yourself including a beauty salon and hairdressers – and you can now pamper your pets too!

The Latest News From Heart of the Shires

parker knoll northamptonshire
Sunshine on a Rainy Day
Ok, it may be wet and windy outside but it’s looking bright and sunny in the new Texture Interiors Parker
Read more.
wedding dress shop daventry
Designer Savings
DESIGNER WEDDING DRESS SALE
Read more.
fathers day Heart of the Shires
The Daddy-Doodahs!
Selected Emma Bridgewater Father’s Day Half Pint Mugs are now £14.99 at Abraxas Cookshop here at Heart of the Shires.
Read more.
Heart of the Shires
Simply New
There are four brand new traders within Simply Salvaged here at Heart of the Shires.
Read more.
designer shopping northamptonshire
The Hidden Gem
The Heart of the Shires is located just off the A5 between Long Buckby Wharf and Weedon. Situated between junction
Read more.

What to Expect


A warm welcome
Unique Victorian setting
Individual shops with real character

Free parking for all
A relaxed shopping environment
Items not available on the high street

Free Wi-Fi for all our customers
Avoid the city centre crush
Countryside location

How To Find Us

We are located just off the A5 between Whilton and Weedon. Click HERE for a map and directions.
Please click HERE for disabled access.

Our Retailers

Click on the pictures below for more details on our individual retailers.


Click on the icons below for the individual Facebook accounts of our Retailers:

The Heart of the Shires shopping village