Welcome to Heart of the Shires

The Heart of the Shires is a Northamptonshire shopping village is a unique retail outlet in Northamptonshire that offers shopping without the stress. We are open seven days a week from 10am until 5pm. If you are looking for a relaxed shopping environment in the heart of the Northamptonshire countryside then the Heart of the Shires Shopping Village offers a wide range of independent retailers for you to choose from.

Shopping Heaven From 1867

Set around a Victorian courtyard, The Heart of the Shires Shopping Village offers a selection of individual shops with character. From kitchenware to bridal couture, antiques and collectibles, clothing, tasty treats, gifts, watches, home furnishing and gardenware. Complete with a photographic studio too there really is something for everyone at Heart of the Shires with elegant gift solutions as well as Darlington’s, our popular licensed restaurant and tea room.

There’s also plenty to pamper yourself including a beauty salon and hairdressers!

Important NEWS Regarding Roadworks/Road Closures on the A5 Please click here for the latest details on roadworks.

The Latest News From Heart of the Shires

Automobilia Northampton
Mad About Motors
Are you mad about Minis or just love a Landie? Oh we love this marvellous motors wall art at Simply
Read more.
toddler photo shoot northamptonshire
Picture This…
James at Lightdraw Photography says “Photographing young children is always fun but don’t be surprised or disappointed if your little one doesn’t
Read more.
abraxas northants
Souper-Duper from Abraxas
These Emma Bridgewater Pumpkin patch mugs at Abraxas, here at Heart of the Shires, are so popular and we love the new
Read more.
beauty salon
…and Relax
And relax… Enjoy a Jessica Zen Spa pedicure in Pour La Femme Beauty all singing and dancing pedicure spa chair
Read more.
Breitling SuperOcean
Breitling at The Watch Boutique
This stunning Breitling SuperOcean Heritage (46mm full set) is available from The Watch Boutique​ here at Heart of the Shires
Read more.

What to Expect


A warm welcome
Unique Victorian setting
Individual shops with real character

Free parking for all
A relaxed shopping environment
Items not available on the high street

Free Wi-Fi for all our customers
Avoid the city centre crush
Countryside location

How To Find Us

We are located just off the A5 between Whilton and Weedon. Click HERE for a map and directions.
Please click HERE for disabled access.

Our Retailers

Click on the pictures below for more details on our individual retailers.


Click on the icons below for the individual Facebook accounts of our Retailers:

The Heart of the Shires shopping village