Welcome to Heart of the Shires

The Heart of the Shires is a shopping village outlet on the Northamptonshire/Warwickshire border that offers individual, independent retailers with real character and shopping without the stress. We are open seven days a week from 10am until 5pm.

Heart of the shires
December 30th, 2020. Sadly due to Government Tier 4 restrictions, Heart of the Shires is closed until further notice. Please continue to support our independent retailers via their individual online 
presence. Thank you.

Shopping Heaven From 1867

Set around a Victorian courtyard, The Heart of the Shires Shopping Village offers a selection of individual shops with character. From kitchenware to antiques and collectibles, clothing, tasty treats, gifts, watches, home furnishing and gardenware. Complete with a photographic studio too there really is something for everyone at Heart of the Shires for elegant gift solutions as well as Darlington’s, our popular licensed restaurant and tea room.

There’s also plenty to pamper yourself including a hairdressers too!

The Latest News From Heart of the Shires

Christmas Heart of the Shires
Christmas ’tis the season to shop early!
It might still be pumpkin season but the British Retail Consortium is pressing ahead with a new advertising campaign urging the
Read more.
Autumn Arrivals
Nestled in the heart of the country, you’ll find Heart of the Shires – a shopping village where you can
Read more.
Heart of the Shires
Your Reviews – You’re Wonderful…
Here’s the latest reviews to brighten the spirits. All reviews have been submitted since we have re-opened and we really
Read more.
VJ Day
VJ Day Anniversary
Today sees the anniversary of VJ Day.
Read more.

What to Expect


A warm welcome
Unique Victorian setting
Individual shops with real character

Free parking for all
A relaxed shopping environment
Items not available on the high street

Free Wi-Fi for all our customers
Avoid the city centre crush
Countryside location

How To Find Us

We are located just off the A5 between Whilton and Weedon. Click HERE for a map and directions.
Please click HERE for disabled access.

Our Retailers

Click on the pictures below for more details on our individual retailers.

Click on the icons below for the individual Facebook accounts of our Retailers:

The Heart of the Shires shopping village